Canned Wine: A Sparkling Boom Thats Revolutionizing the Wine World

Canned Wine: A Sparkling Boom That’s Revolutionizing the Wine World
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Imagine you're at a summer picnic, the sun is shining and you want a nice glass of wine. But who wants to carry around a glass bottle, complete with corkscrew and fragile glasses? Enter canned wine, the practical and trendy solution that is gaining more and more fans.
The Origins of Canned Wine
Although it may seem like a novelty, canned wine has roots that sink into the past. Back in the 1980s, in Italy, Cantina Giacobazzi launched the iconic “8 e ½”, a canned Lambrusco that made a name for itself. However, the idea was perhaps too far ahead of its time and failed to establish itself on the market. Today, with a public more open to innovation, canned wine is experiencing a second youth.
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Why is Canned Wine So Popular?
1. Convenience and Portability: Cans are lightweight, shatterproof and easy to carry. Perfect for outdoor events, concerts or just an impromptu aperitif in the park. 2. Environmental Sustainability: Aluminum is highly recyclable and has a lower carbon footprint than glass. In addition, cans cool faster, reducing energy consumption for cooling. 3. Controlled Portions: Cans offer single-serving portions, ideal for those who want to enjoy a glass without having to open a whole bottle. This helps reduce waste and promote responsible consumption.
An Exponentially Growing Market
According to data from Grand View Research, the global canned wine market reached a value of $235.7 million in 2021, with growth forecasts that could take it to $570 million by 2028. This trend is particularly evident in countries such as the United States, the United Kingdom and Australia, where younger consumers appreciate the combination of quality and convenience that cans offer.
And in Italy?
In the Bel Paese, known for its winemaking tradition, canned wine is starting to make its way, albeit with some resistance from purists. However, some innovative wineries are embracing this trend, offering quality products in alternative formats. For example, Cantine Sgarzi Luigi, with the brand “Ciao”, registered the trademark in 2003 and is exporting millions of cans all over the world.
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A new investment
In recent years, canned wine has gained global popularity, emerging as a significant trend in the wine industry. This format offers convenience and sustainability, making it particularly attractive to younger consumers and those looking for eco-friendly solutions. According to research by Grand View Research, the global canned wine market reached a value of $235.7 million in 2021, with forecasts to grow to $570 million by 2028 (Vigne Vini e Qualità). In Italy, although the phenomenon is still in its early stages, some companies are experimenting with this format to attract new consumer segments and meet environmental sustainability needs. However, there are still resistances related to the traditional perception of wine and the quality associated with glass packaging.